Thorough branding for a dynamic industry striving to build up global footprints
Metalmech Engineers, a prominent company in manufacturing Cable Glands and Accessories of international standards, contacted us to manage their complete branding by enhancing their brand image in order to expand their global base and also the shared vision within their stakeholders. Our committed team is earnestly striving to establish their brand position at various platforms. We hereby present their case study elaborating our involvement in their brand building.
With our creative design methodology we highlighted their motto of 'higher safety with better quality products', starting from the brand identity to define how Metalmech is as an industrial brand. Then to address which brand aspects there are and how they integrate to make the target audience distinguish who it is and what it does as a dynamic brand.
We ensured that the right brand message is put forward by our designing, in an impressive and effective way across its campaigns, website, social media, signage, brand guide, catalogue, packaging design, photography, corporate films, wall graphics, etc. We designed a brass molded mascot to stay with every customer symbolizing safety and strength associated with Metalmech and elevate the brand influence.
Developing a well-connected brand with consistency
With a view to encourage and inform stakeholders to retain a uniform visual language, by the creative flare, the brand gathers the strength of industry with our creative power rendered a fantastic design mix. We created a visual identity to utilise and roll out throughout each branding channel. Following this we conducted exclusive product photography, designed brand guide, PPT slide show, catalogue and print media visuals that should go simultaneously along with the present brand image.
Creating story for film direction
Blending values, faith and inspiration, we created the corporate film and product videos depicting our branding efforts to advance the brand. The essential and imaginative vision is evident in the scripts and storyboard achieving the objectives of making the target audience fancy and feel the brand with more opportunities to connect with them. Along the brand characters, we further designed the audio, motion graphics and animation string fluidly.
Digital branding around various touchpoints
Social media has huge possibilities. By establishing a brand position there for Metalmech, we ensured that it also becomes one of their most productive and responsive branding modules. We see that social media works well for their brand. On each platform whether it is Facebook, Twitter, YouTube, Instagram or Pinterest, we treat their participation with due attention. With the adequate communication shared with vital audience brings involvement and results in sales. With most properly conducted SMM and SEO, the synergistic brand is being kept updated.
We applaud and often refer 'admiracle' as they are one of the best communicative brand consultants that works by developing exceptional concepts for every product and service. We are pretty convinced that they have touched the next level of creativity and precision with their decades of vast experience. Team Admiracle's passion and commitment is noteworthy. Keep creating brands!Rahul Bakshi, Director, Metalmech Engineering
- Services
- Brand Strategy
- Branding
- Films
- Environmental Graphic
- Website Design
- Website Development
- Digital Media
- Packaging